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What is Web Design?

Many people believe that web design is how the page looks like a site on the screens of our monitors. You know, well, if the machine - red. But red may be an old Ford, and maybe Ferrari.

Page appearance is only the tip of the iceberg, and still a car theme, under the water there are many different devices. Injectors, boxes and all sorts of transmission to the wheels. It is important that all of this has worked well.

Web studio, usually begin to sell you all individually. Some say: "We are doing excellent gearbox (content management system). Buy it from us. In fig you ask gearbox, if you have no wheels?

In general, you need to get to give and not buy a good spare. But, while you do not know anything in the machines, and can easily get a beautiful red car, with wheels and an injector, but without an engine. You know the studio - studio Art Lebedev. He announced an incredible price for the sites. Because everyone is 5-10 thousand he announces 60. And he has bought. And you know why? Because he does things that work. We try to do well. We will not tell you: No money for promotion? What, then, let's get back to this issue. We do know that the site without promotion is pants without buttons. Or no, it is - a delicious dinner without cutlery. The car without an engine. Well, okay, enough comparisons - let's quickly run through on what can give you the Internet - and close the question. And I'm writing this article in the service station, and my car is ready soon budget. Agree that: makes all of the following web design, and it is a complete set of all these measures, we are web design and will be called.

First: The Internet is a new media. Now anyone can open their own newspaper or TV channel, if you wish. And if earlier it was affordable only to very wealthy people (the newspaper is open), it is now: find a student, pay him $ 600, and - you are a publisher. And you even read. (Although the $ 600 it'll be you and the student.)

That is where the problems begin. All in a row can not be good publishers. And good journalists, all in a row can not be. And there is the internet a million pages a day, useless and totally useless. Preparation and publication of all these pages are part of web design.

Second: The Internet is a powerful marketing tool. Powerful it is from that displays ads pads only to those who are interested in right now, but not all in a row, as ORT. As a result, the effectiveness of 1000 impressions on the Internet in tens of times higher than the television. And much cheaper, among other things. Web design is able to show exactly your product is your customer. Take advantage of this. Find out how many customers each day looking for your product or service can be with us. Free. Advertising and market analysis is also part of web design.

In the third: a large number of your customers will increasingly go to your site, than to your office. And it will look like your site and how it will work to build your image in their eyes. Do you know why the AT&T website is worth 500 000 dollars? Not because it was a special of some kind. And because its main task - to raise the price of AT&T shares. Evidently, it had good at it, once such a money were invested in it. Raising the cost of the shares of your company is also part of web design.

Fourth: In most cases (if you do something more or less standardized) Your site can seriously unload your office. There is no need to keep the thirty consultants, if I may well explain the answers to standard questions of your customers on the site. Once. And finally, to the address you have already prepared by the client. You will not need to convince the obvious things - he's already learned everything on the site. And if something is not understood, then there is queried and received an answer. Scientific organization of labor in your office - is also part of web design.

Fifth: In the Internet has no boundaries, and your client is not obliged to live in the neighborhood. (or pass by your office there, or shop) and the recommendation of your customers - this is not the only way to get a client. Although very good, of course. So the Internet can give you a new audience of new customers. The main thing that you had something to offer to them. Well, with this, I understand, you have a problem. Finding new customers for your business is also part of web design.

Sixth: 80% of Internet sites do not work. Part - because poorly made, and part is done well, but promises to people things that can not fulfill. Therefore, the conclusion, in general, is this: order a website to a company that takes on a whole range of internet services (hosting and on building sites - before the advancement, promotion and optimization of your back-office).

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