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Getting your texts ready for Web.

In addition to developing the structure, an important part of creating a Web site is to prepare the texts. Original texts, for example, taken from the booklet of the company and laid out in the same condition will be read poorly because they were designed for completely different style of perception. And at such a text would look aloof - it's obvious. And, unfortunately, this fact will speak only about the authors neglect to your site. The site can be insanely beautiful, but only a clever text will allow you to keep your visitors - do not forget about it.

Publication of the texts in the web has its own specifics and literal repetition of the structure of the booklet "About us" would be a mistake. Booklet browsing linearly - from top to bottom and from left to right - on the page. Accordingly, the written text, which consistently presents all the information. For web-pages is more logical is the way of a structured presentation of information. Under this option - in the main article outlines the general issues and more detailed coverage, issued on separate pages, a transition that is performed on the link. A link can be at the end of the page and thus it will serve as a pointer to the next page (this is similar to a linear view of information), and directly within the text - pointing to the visitor a way to learn about this issue more.

What are the advantages of this method is reporting? And the fact that the visitor reads only what he needs. Some fairly brief review, while others prefer to delve into the essence of things. Structuring a long article, we break it into several small fragments, each of which contains one of the aspects of the issue. And the reader is free to choose the way in which to go - selecting only the information that he is really interesting. A second advantage is a consequence of the first - small pages are loaded very quickly, which is important.

All of the above applies only to read the information online. If it is assumed that the text will be printed, then perhaps you should consider creating special "pages for printing", which should contain the full texts of articles.

Style of information. It is no less important part than the style of design and equally unique for the good site. On the corporate Web sites are usually quite formal style of presentation, but even in this case, it is desirable to prepare the texts, rather than spread, all the boring, information from the press release.

The structure is ready, the texts were written - now, perhaps, and you can begin to create an outline design. At this stage it is important to choose a tool with which you work. The original version can be sketched in pencil on a sheet of paper, but it will have to move into electronic form. Many web-designers prefer to use for prototyping raster or vector editors, which allow freedom to manipulate objects on the page of the future. The result of this phase should be ready to sketch.

Note that so far we have not begun to HTML-coding, because in fact it is not the first important thing and all of the above steps can take most of the time allocated for the creation of the site and time. Indeed, in the end, writing HTML-code is a matter of technique. Yes, there are some glitches and inconsistencies with the standards, but all this can be overcome. At that time, as the above steps is a creative process. Do not forget about it and carried away by encoding not lose sight of more important things.

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