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How to get profit from your Web site

We begin a series of articles about how to get from your website income. We will not dwell here on how to increase revenue with sites selling something, because is a matter of promotion. Let's talk about information websites, providing visitors with free information.

All that comes to mind - this is advertising. On this and talk. Let's start first with what should not.

Promotional materials can be divided according to the format of text or HTML-banners, text links and promotional articles. Rich-media, pop-up and pop-down will not be discussed because these formats may strongly affect the attendance of your resource - many simply refuse to return to the sites using these advertising techniques. There are innovative ways - we talk about them separately.

What should I avoid when placing advertisements.

1. A large number of graphic banners. It is simply useless. Number one defines himself as Pages are different and the design and fullness. One screen does not need to hang more than 3 banners. Conclusion - all you need to know the measure. 2. Not all the banners are equally useful. Return from advertising banners to the thematic order of magnitude higher than with the subject is not interesting to your visitors. Conclusion - study the tastes of your audience. 3. Banners must not annoy visitors. At the sight of the irritating banner visitor is likely to close the browser page, than move to the advertised site (and will not return). If an ad for his interest, he will pass on the banner. Conclusion - choose showcase your taste (most likely it coincides with the taste of visitors to your site). 4. Test links - this is advertising, which is paid money. No need to dump them in the basement page. There are many options - it is reducing the cost of each, rather than an increase in aggregate income. Do not post more than 5 references. Conclusion - do not be greedy (as a frog or feed - all the same throttle). 5. Advertising should look like advertising. Ad units should be indicated as "Advertisement" or "recommend" or "slow down!". Visitors to your site must understand that there is a material site, and that the promotional material. Conclusion - the visitors may mistakenly click on an advertising link Considering that moving to another page of the site. 6. "Support the site - click on the banner" - sounds like a child, is not it? Advertisers will be an appropriate attitude. Conclusion - adults earn, and the children beg. 7. Promotional articles - this article describing the goods and services the advertiser. They can improve the image of your site, but can reduce it to nothing. Should I advertise call girls on the site on child nutrition? This also applies to other ad formats, but the article - it special. They are part of your site, with all the consequences. Conclusion - the site's reputation is worth more than advertising placed on it.

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