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STEP 5. It ONE FACTOR REDUCING RISK
Sharp publishers resort to the help of direct post dispatch. Before book release begin an advertising campaign by means of this method. If reaction appears insufficient, you nevertheless will manage to save on industrial expenses. How it becomes?
If it is planned to publish the book in September for $69, offer it in July at the price of $49. Public will like to save money. The orders which have arrived before publication, will be useful to your monetary stream, and also will serve as a perfect reference point for definition of that quantity of books which should be unpacked and bound. After all it is the most important financial decision for the publisher. Those who buys books under the post order, should wait, at least, for 6 weeks that their prepublishing order has been executed. It is quite enough such time as for the edition, and performance of orders. If reaction good you will not have problems with the price of $69. If the response is weak, it is necessary to return money to customers. Now you are precisely ready to planning of campaign for direct post dispatch directly ahead of the beginning of manufacture of the book.
STEP 6. DEFINITION OF THE PRICE OF THE BOOK
Establish the price according to possible maximum cost for public. Do not use «sliding mentality», deducing a retail price from the sum of your expenses. The majority of independent publishers have suffered defeat for this reason. They doubled the industrial expenses for a retail price substantiation. As to interests of the buyer your industrial expenses have no relation to real value of the information containing in the book.
STEP 7. BOOK ADVANCEMENT
To sell the book, you should describe very in detail all its advantages, having informed the potential buyer on all those reasons on which it cannot manage without it. To advance the book follows as some kind of the bible on the given field of knowledge. Considering high cost of the advertising areas in newspapers and magazines, exclude for itself advertising possibility in them.
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