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If reaction is insufficient for reception of benefit from seminar carrying out, it means that your advertising and-or the telemarketing scenario are developed incorrectly and have not executed the function. You should try to make all again, yet do not receive the necessary result.
If you managed to hold a correct seminar for the good price in a correct place and in due time you are a winner. And here on a scene the concept "promotion" enters.
STEP 8. PROMOTION
Spend precisely same advertising campaign in other places, changing nothing in the advertisement, the invitation letter or the telemarketing scenario. Do not change as well the name of the seminar, time, a payment, hotel and duration type. Leave each variable of the campaign untouched even if it seems that any of aspects it would be necessary to change. Let the periodical and-or the printer have committed an error in design of your announcement or the letter. Leave it! Never quarrel with success. He is always obliged to a case and errors. As they say in a proverb, «if it is not broken, do not repair».
Try, that you had a file with participants. Be ready to being late in the end of each seminar for answers to questions. It is good possibility to check up, whether each participant has enough literature on you and your knowledge (besides the advertising page which have been switched on in the grant).
The publication of the grant (book) is for you the big and important advantage in your area. It lifts your position and prestige. Further you can be engaged in marketing for the book and receive additional incomes.
So, at rather small investment in the new commercial centre and with the minimum risk you can make indicative jump in professional growth.
BUSINESS OF THE ADVISER FOR THE EDITION OF NEWSLETTERS
This plan of the adviser connected with newsletters, is calculated on addition as it is possible it the income at the minimum financial risk.
The first that will start you to disturb at newsletter release, it is time lack:
?) For gathering of the information,
?) For a writing of the bulletin,
?) For its edition and reception of approval,
?) For its "drawing up" and formatting,
?) For marketing and advertising carrying out,
?) For distribution.
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