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More considerable result, than paid advertising can yield those. There is a set of ways of improvement of reputation by means of the free and inexpensive channels increasing your popularity. – best of existing, however it it is necessary to use the given kind of advertising in a combination to paid advertising. 7. Direct (direct) sale

Agents on sale advertise a seminar, visiting houses and offices of firms. This way is better approaches for advertising of long-term courses (lasting some weeks).

Marketing with use of direct dispatch

This kind of marketing costs dearer any other kind of advertising. However those to whom you send the booklets, possess qualities (carefully you selected) potential participants of a seminar. Unlike mass-media at this way the advertiser pays only for those who will really see advertising and will become interested in its maintenance. Post advertising is especially effective, if to any sign the necessary group of the population (for example, on a post, the general interests, income level, craft, a trade, the licence, a scientific degree etc.) is found . There are lists of post addresses for direct dispatch in which the population is characterised to such signs. There are also catalogues of subscribers (for example, on magazine «Business Week»), buyers (for example, spent last year $20 on manuals there are more), people with the general qualities (for example, scientists of any specialisation or the businessmen of the higher rank connected with foundry business). Thus, to any subscriber it is possible to address by mail.

As soon as you have defined qualities which the potential participant of a seminar should possess, the huge help in a choice of post lists to you will render the edition «Lists of clients for direct dispatch. Quotations and the information» from the company «Standard it it it service», being to the address: 60091 Illinois, Vilmet, Glenvju it 3004.

In him 40.000 marketing lists which can be hired or bought in the USA and Canada contain. Each list is accompanied by the information: 1) To whom to address to buy or hire it; 2) About signs on which the addressee has been switched on in the list; 3) About list sources; 4) About hire cost by quantity; 5) About a minimum quantity of names which can be hired; 6) About ways of a writing of addresses; 7) About periodicity of specification and list addition; 8) About other essential data under the list.

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