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Some words about «free council».Many advisers consider nonprofessional to offer something free of charge. They can be understood. But it is necessary to remember that the given marketing program is calculated on attraction of clients and that till a time you do not solve with its help of their problems. You simply advertise that advantage which your knowledge basically can bring. It is even more important that you try to satisfy their requirements how your competitors learn about consulting vacancy.
«Free council» such is far from what client tries to receive independently, asking you to resolve its problems, for example, on a party, trying to use your brains free of charge. In this case it is necessary to behave, as your doctor in a similar situation. It is necessary to tell: «Here my cut-away. Why to you not to call me in office in the morning and not to make an an appointment?» After all after performance recommended above procedures you initiate and supervise a situation.
If you owned shop its facade with a going out of doors show-window for certain would show the goods from their best party. The image of the professional adviser created by you is some show-windows, through which potential clients Can consider your talents and experience in all beauty.
During presentation of the decision of any problem important that you did not conceal any information. Remember, it is necessary to use the best efforts, that at the client the perception about you as about the best expert was created. More than in 50 % questions of the client will add to you one more problem, more a large-scale project or something else. He reads your booklet, visits a seminar to make sure, How much you are good. So show it it!
Do not write about quotations on the services in the booklet, do not speak at a seminar or during personal meeting – even if you about it will ask. The question of money should be discussed with the client in private only after a fact-finding meeting. On that is two reasons in detail discussed in the subsequent chapter, devoted to fees. First, different projects have various cost. Secondly, at the moment you still do not have representation about the task that is why it while is difficult for estimating.
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