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STEP 6. COST OF YOUR NEWSLETTER
Establish such price of a subscription which would defray your expenses on manufacture, distribution, advertising and has given reasonable profit. Your price should be commensurated with the importance, uniqueness and importance of the maintenance of the text. The price of each number should be higher, than the price of an annual subscription divided into quantity of numbers.
Do not distribute "gratuitous" numbers without analysis. If the potential client wishes to receive at first a copy, let will pay for one number (slightly less for the trial edition). Edition cost begins with yours to it of the relation. If it for you – only a considerable quantity of a paper and ink also readers will concern it similarly. Survey copies for mass media and other influential bodies, capable to help you to get subscribers, – an another matter.
The initial price of your newsletter is not fixed as it is the approximate assumption. As you learn from a step 8, it is necessary to test some prices.
STEP 7. MARKETING AND ADVERTISING
As a rule, there are two basic methods of advertising of the new edition: purchase of the advertising area and direct post dispatch.
The first way is not actual for newsletter advancement as it is very expensive and does not justify expenses. Too much place for it advantages of your edition is necessary. Any announcement containing enough information and the custom-made coupon, at one stroke will devastate your budget. The given plan consistently advises cleverly to put up money, instead of to play with them in gamblings.
The second way of advancement will give enough time, words and a drawing (necessarily), that:
1) To declare the new edition;
2) To inform on its urgent character and possible post delivery by the first class;
3) To tell to the subscriber about all advantages;
4) To reproduce the letters of eyewitnesses containing positive responses about your newsletter;
5) To list all certificates which you possess as the editor and the publisher;
6) To offer the exclusive price of a subscription at a discount for limited time, and also additional discounts subscribed on two-three years;
7) To offer the exclusive subscriber the award with a complete description of its value;
8) To offer the full guarantee deprived of risk on the refund at any time for not used part of a subscription;
9) To switch on the form of the order with a complete description of methods of payment;
10) To enclose an envelope with a return address for simplification of procedure of the order.
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