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Certainly, it is possible to create quite successful business which will live, develop and make good profit without a mission formulation. I know a lot of such it. More precisely, such around the majority. But the business created seriously and for a long time, on your life and a life of your children and grandsons without the formulation of mission not to create. It is an organisation core, its guiding star. It is the first step to business creation in which you personally to work not necessarily.

The foreign companies it is not simple so give organisation missions key value in long-term activity. According to M.G.Deljagina1, well formulated mission of business and its continuous finishing to the personnel allows to form itcollective consciousnessit. That, in turn, sharply raises competitiveness of business.

The mission of business can not coincide with its direct activity. For example, it is possible to create firm on manufacture of soap bubbles, but creation of good mood, instead of blowing of soap bubbles becomes mission of business. Bubbles in this case will be means of creation of good mood. Means can be supplemented, improved in due course, completely be replaced with others, but business mission radically does not vary. Same it is possible to tell and about the business purposes. The purposes define a problem which should be solved in the foreseeable future. On reaching the purpose you should pass to the following purpose. It should be chosen in advance. Preparation should be begun also in good time.

We sum up. At creation of business you should represent as much as possible accurately for what you create it (mission or business mission) by means of what you it carry out (means), the business purpose at the moment as you of it will reach (business problems).

Let's consider a simple example of business planning. Under the text directly the business plan necessary comments will be given. They are allocated by other font. I pay your attention, what is it one of variants of a writing of the business plan. The maintenance at them always identical, points and sense also coincide, but registration can be a miscellaneous. Once again I remind, as style can be another.

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