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The broker on direct dispatch can receive 20 % the discount for purchase or rent of lists. It is received usually also by advertising agencies. This money can be earned, having created own broker or advertising agency.Advertisers consider the list for direct dispatch by the most important element of success of advertising. Therefore he should be chosen with a great attention and care. It is possible to use council of professional brokers or advisers for the given method.
To achieve an attendance maximum, the potential participant should receive the fair brochure long before the beginning of employment. The minimum term for local programs – three weeks if it is connected with a small trip – four and if a way remote – six weeks. If you dispatch advertising to very occupied people, for example doctors they should receive it for eight, or even twelve weeks prior to the beginning of a seminar, and it will be necessary to remind ten to them of the beginning of employment once again a bit later. If you dispatch mail the third class (that more cheaply) delivery terms will be uncertain. Depending on a season, total of the correspondence, distance between the sender and the addressee, the post office which has accepted the letters to sending, delivery terms can vary from several days about several weeks. The organisations which are engaged in advertising items of mail, can precisely "guess" delivery terms.
Expected return from post advertising of seminars varies from 0,1 to 3 % from all sent brochures. The majority of organizers is considered by 0,5 % as good degree of return. That depends on changing factors. Most important of them is the size of a payment for participation in a seminar. It is not necessary to stop on any certain parity of quantity of departures and returns from direct dispatch. Some organizers advertising seminars with the price from $400 to $700, consider that 0,1 % – quite satisfactory return bringing enough of profit. Others, engaged in seminars with cost $50-150, consider that 0,8–1,5 % to remain in business are necessary. Think of a parity between that money that are enclosed in advertising and marketing, and earned at the moment of registration on a seminar is better. If registration cost three times above expenses for marketing (a parity 1:3), the enterprise makes profit and at usual expenses for seminar carrying out.
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