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At a rigid competition of the newspaper can place your advertising under lower price only that it has not got to another.

Where to place the announcement

The majority of newspapers does not guarantee advertising placing so the choice at you is insignificant for larger – «the preferred client» (the companies on sale of cigarettes, alcohol or the local department store) can push aside you. It is possible to buy "preferable" placing, having paid on 20–30 % more than the usual. And it should be made to get on the necessary page, instead of to be turned out «on boondocks».

Any providing to the newspaper commercial benefit the reason will force edition to place your announcement in a good place. Develop personal relations with the commercial representative of the edition placing advertising. Will invite him free of charge to your program. Write the letter to its chief, having specified, as it is remarkable it to you has helped.

If owing to similar politeness or a policy of the edition the representative gives to you most to choose a place, specify: 1) The main news (the majority usually reads them); 2) Sports (it is not terrible if your announcement will be read only by men); 3) Style of life (anything bad if it will be seen only by women); 4) Business (it is good if your program at the dearness is pleasant to people with high incomes).

Than your announcements and the more largely their format "are more often scrolled", the it is more than people they will involve. However for many programs it is enough to be advertised all for 4–6 days prior to the beginning of employment in a daily press and for 8–9 – in national. It will involve enough of the interested. In other cases for reception of the best reaction some weeks are required.

The best time for advertising

In the autumn of 1986 I have interrogated 415 businessmen, it and advertising courses/seminars, about their experience carrying out of programs on all country. Have responded 239 of them. They also have told about a correct choice of time.

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