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One more silly method, to cold post dispatch and advertising, cold phone calls are related. After all you and know, how anger calls from telemarketing «offices where decisions» as irritates a call in the middle of a dinner of the unbidden and unfamiliar exchange broker are made. Such mode of work widely practises Florida. But citizens can block similar calls, bringing in staff treasury of only $10. Cold calls also will for ever deprive of you confidence of the forces which managed to be got (see the previous chapter). There is nothing more humiliating at cold it when on other party with even it coldness hang up a receiver or offend. From it there can be a feeling that with the same success it is possible to sell a vacuum cleaner or the device for roof repair. Reject it. Save the professional image. Enter the market cleverly and accurately following the program stated in the following chapter. http://evartist.narod.ru/text5/56.htm - _top#_top

Chapter 5 THE PROGRAM OF MARKETING OF THE SUCCEEDING ADVISER

Many advisers are represented by versatile persons in attempts to interest too a large attendance. Even succeeding global corporations let out different products for different cultures, advancing their various ways. Now specialisation is a key of consulting success – no less than any another. It occurs because clients, having felt troubles, address to experts. Undoubtedly, you are talented in the majority of aspects of the trade and can render the real help on each of them. But versatile persons of type of "people of Renaissance» are not necessary to clients. Many family doctors possess sufficient knowledge for majority performance it procedures. But patients will pay three times more if only them treated it more likely.

To different kinds of knowledge, no less than to various clients, the differentiated marketing approaches are required. Recollect the example resulted in the previous chapter with the adviser for marketing of motor industry who tries to be engaged in furniture. Thus, it is impossible to develop one specific marketing program which is switching on all aspects.

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