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Certainly, for maintenance of long-term success the qualitative program, good stuff and effective training is necessary. To reach all it, it is necessary to address to the auxiliary literature existing in enough. But only and effective training it is not enough good stuff for success. The market is overflowed by the unfortunate innovators who have spent years on development and perfection of "the best program of training» or «the most effective on the given subject of a seminar in the history of mankind». Perhaps, they also are right. But if all it is not in demand, they are ruined, lose motivation and become hardened.

Specialisation of the given book – successful marketing of seminars, courses and other similar educational actions. In it marketing of the courses opened for visiting and seminars (three quarters of the employment spent by me were such) and the closed (intrafirm) programs (consulting and instructor) for corporations, the organisations and employers by whom the remained quarter of mine it has been devoted time is considered.

So, here are considered: ?) Various kinds of programs; ?) The marketing strategy approaching for your kind of the program; ?) The marketing test; ?) Establishment of the price and break-even point; ?) Use of contracts; ?) Ways of acquisition of a material for seminars without its independent working out.

Let's consider the problems arising by working out and advertising of seminars, and we will try to get rid of these problems in the ways effective and justifying expense.

The potential success of this business is huge. Demand for training and education of adults is great and constantly grows. On one of sources, the industry of training of adults out of educational institutions in the United States is estimated in $6 billion Though in this business there is a competition, it is so diverse that the place for success remains to all. The payment for 1 day of training varies from $20 to $500 that shows flexibility of the market, its ability to absorb an innovation, and also not always the satisfied demand for programs.

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