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If you had enough clients, do not refuse this program and its procedures. Continue to be engaged in marketing, as before using the small classified advertisements on your information booklets and giving short instructive seminars. Do not worry about excessive quantity of clients. Such problem will be resolved by itself.
Watch, that in your file there was an exact information on all candidates who reserved booklets and-or have visited seminars. It is the best post list. If it was not possible to convince the person who reserved the booklet or has visited a seminar, agree with it with a fact-finding meeting. For this purpose it is possible to use his name in the future, that:
?) To send it the brochure;
?) To write the letter;
?) To invite him to one more free seminar spent in its area;
?) Again to contact it if your subject changes.
Will invite (by mail or to phone) to your seminar of those who has reserved the brochure. The more often the potential client hears you, the is better it gets acquainted with your knowledge and possibilities, the more possibly that it becomes your real client.
To be convinced of full and correct following to procedures of the given program, the verifying sheet is offered to you. The admission of any "step" from it can cancel all program without ceremony.
1. Choose a problem, the general for it clientele parts.
2. Write the explanatory report on the given subject in which give the problem decision.
3. Prepare the advertising material in the end of the report, «inducing the client for action».
4. Unpack the report.
5. Place the classified announcements that you free of charge offer the report.
6. Keep exact record of calls.
7. Organise procedure of acceptance of calls concerning orders.
8. Dispatch the report then personally call everyone.
9. Choose in hotel number for a meeting.
10. Place it the advertisement on a free seminar.
11. Make the list with post addresses of its potential participants.
12. Dispatch invitations to a seminar to those clients who are specified in the list.
13. After dispatch of letters make invitations and by phone.
14. Register all participants before they will enter into a seminar audience.
15. Extend the booklet before participants will disperse.
16. In the end of a seminar allow time for answers to questions and short individual conversations.
17. On a week following after a seminar ring round all participants.
18. Analyse all variables in the advertising free booklet from the point of view of the interested person to achieve response improvement.
19. Analyse all variables in an advertising free seminar from positions wishing to improve its attendance.
20. Repeat steps 18 and 19.
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