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 Medical Store Icon |
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Add Medical Store icon to cartImage sizes: 256x256, 128x128, 64x64, 48x48, 40x40, 32x32, 24x24, 20x20, 16x16
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With the size and colour of the brochure it is quite possible to experiment. In certain cases the less brochure, the better. It to make more cheaply, to read and store easier. In other cases the brochure should be large – for excitation it interest and trust creation. If the advertising text is combined and it it will not hold in the brochure of a small format. Colour of the brochure should be combined with the general design. Reaction of the reader to colour and the size is difficult for predicting, that is why it is better to follow own taste and intuition. Try to use various variants to find the best result. If any combination is successful, do not change it, but from time to time check also others.Responses
Reaction to the responses containing in the brochure, is various depending on readers. There are the people who are not believing responses. Another another's opinion that is why from them it is not necessary to wait for positive reaction to responses is indifferent. Happens and on the contrary – responses help to create trust of those who does not like to risk and knows, whether it is necessary to be registered. If you show that others have found your program standing, they can dare and risk. If you use responses as the advertising technics, they are obliged to be convincing (anything indistinct and subject to various interpretations). New responses for advertising is better to receive in the end of employment when participants ask to fill the questionnaire estimating a seminar. When the response suitable to use in advertising will get to you, write the letter to the author, thank and will ask of the permission to use it for marketing. Provide this reviewer with the standard form-permission and an envelope with the address and the stamp that the answer has not complicated it.
Switch on in the brochure or the announcement the invitation to come to your office and to read originals of responses. This measure not only strengthens trust, but in some regions even is legal necessity.
Names of known people and the organisations which have visited your program, can become good addition to the brochure or the announcement (especially if you are a little known, and some of such participants – are known rather). It will inspire potential, but irresolute people. We advise to obtain the written permit from clients before to use their surnames in the advertising.
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